leading brand of innovative chinese clothing-(2) _brandingzg
September 7, 2010
In fact, the Chinese designer, began to grow up.
October 1, 2006, Chinese fashion designer Xie Feng and his brand of “Giffen “successful curtain call in Paris Fashion Week, this is the first release of the world fashion stage.
” In the past people are aware that China is a big garment producer, today, we show the world, China can design clothes, designer of China growing up! Chinese garment industry jumped to a new height! “Executive vice president of China Fashion Association, Jiang Heng Jie said excitedly.
High Fashion Association, the main Xigebahe France also commented that “this is the United States in 1973, landing in Paris Fashion Week, designers have the same meaning.”
In fact, October 4, 2006, Giffen received formal orders from France. < br />
Following the “Giffen”, the “exceptions” are also invited to participate this year in March 2007 Spring Fashion Show in Paris.
“Be the brand, first of all to do product design and quality, “Coordination with that, the product itself is a brand of effective media.
Password and explore the highest quality
In fact, the” quality problem , is not purely the rules, “Coordination with that, because that is what they are five years ago, and now focus on business operations are developed on the brand.
This is purely due to the quality control system has been good, they spent nearly 2,000 million for product quality testing center.
It is understood that the existing light fastness testing center detector, biological microscope, constant temperature water bath, automatic shrinkage testing machine, perspiration fastness meter … … all the instruments and equipment have reached the international or domestic advanced level.
Here, the main test: dimensional stability, color fastness, physical and chemical properties of the indicators in four areas, and in the 25 performance test, there are 16 higher than the international product standard 0.5 Yishang excellent or comply with international excellent product standards, there are three in US or British standards, the rest are in line with national standards.
In fact, in addition to raw material testing, the raw materials into a testing center also effective test items. The quality problems encountered in consumer complaints, can the Laboratory Center.
Once the product has been shipped to market on the road, but the report came out as testing, some indicators are not very good, they put all the product recalls, “We want to be responsible consumers,” Coordination with that.
Li Rugang also the starting line of the brand dream set in research and development.
“Younger has just launched Nano-VP-free iron shirt, I bought a piece, wearing a feel good , “a consumer named Wang said.
Gengrang inviting the consumers, the Younger, followed by a high-tech new product – Nano suit. When the oil spilled accidentally in the suit, he need not worry about the need to suit Jiangzai sent to dry cleaners, water repellent, oil repellent, stain the nano suit in the Younger was born.
“Technology has changed life,” Li Rugang said it was always pursuing the idea of Younger, 3% per year R
